VantaFlowSystems
A product website and qualification flow for a B2B platform.
- Sector
- B2B software · Lead qualification
- Status
- Studio concept: an AuraNexas brief, not a client commission
- Built around
- Explain the outcome before the feature.
01
The challenge
A B2B software company has a complex product and a website that explains features but not outcomes. Sales time goes to leads that are not a fit.
02
The approach
Reframe the site around customer problems, and add a qualification step that collects the right context before a sales conversation.
03
The work
A new marketing site with interactive product storytelling and an automated qualification flow that scores enquiries and syncs them to the CRM.
04
What to explore
The three interface moments and the live preview below show how "Explain the outcome before the feature" plays out on screen.
The idea
Explain the outcome before the feature.
- Moment 01
Problem-first navigation
Visitors choose the problem they have, and the site shows the parts of the product that solve it.
- Moment 02
A tour you can steer
The product tour is interactive: each step can be skipped, replayed or opened in detail.
- Moment 03
Qualification that feels like help
A short set of questions shapes the next step, and the answers reach the CRM before the first call.
Interface
Move across the screen to tilt it
Services
- Web & Software Development
- Copywriting & Conversion
- Lead Generation & Outreach
- AI & Automation
Deliverables
- 01Messaging framework
- 02Marketing website
- 03Interactive product tour
- 04Lead scoring workflow
- 05CRM integration
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